Effective Date: January 1, 2026

1. Overview

The Herlihy Group, LLC (“The Herlihy Group,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes what information we collect when you visit theherlihygroup.com (the “Site”), how we use it, and your rights with respect to that information. By using the Site, you consent to the practices described in this policy.

2. Information We Collect

a. Contact Form Submissions

When you submit an inquiry through our contact form, we collect the following information:

• Full Name
• Email Address
• Subject
• Message

This information is used solely to respond to your inquiry and to communicate with you about our consulting services. We do not use contact form submissions for marketing purposes without your consent.

b. Website Analytics

We use Google Analytics to collect anonymized, aggregate data about how visitors use our Site. This includes information such as:

• Pages visited and time spent on each page
• General geographic location (country or region)
• Browser type and operating system
• Referring website or source
• Device type (desktop, mobile, tablet)

This data is collected through cookies and similar tracking technologies. It is processed by Google LLC in accordance with Google’s own privacy policies. We use this data to understand how our Site is used and to improve its content and performance. For more information, see our Cookie Policy.

c. Information You Provide Directly

If you contact us by email, phone, or through a consulting engagement, we may retain records of that communication. Any information shared in connection with a client engagement is handled in accordance with the confidentiality provisions of the applicable consulting agreement.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to inquiries and communicate about our services
• To fulfill and manage consulting engagements
• To analyze and improve Site performance using aggregated analytics data
• To comply with legal obligations

4. We Do Not Sell Your Data

The Herlihy Group does not sell, rent, or trade your personal information to any third party for commercial purposes. We do not use contact form submissions for advertising targeting, and we do not share your personal information with third-party marketers.

5. Third-Party Service Providers

We work with a limited number of third-party services that may process data on our behalf:

• Google Analytics (Google LLC) — anonymized website usage analytics. Google’s Privacy Policy
• Email and communication providers used to receive and respond to contact form submissions

These providers are bound by their own privacy policies and applicable data protection laws. We do not authorize them to use your information for any purpose other than providing services to us.

6. Data Retention

Contact form submissions and email correspondence are retained for as long as reasonably necessary to fulfill the purpose for which they were collected, or as required by law. We periodically review and delete records that are no longer needed. Google Analytics data is subject to Google’s standard data retention settings.

7. Security

We take reasonable precautions to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. California Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for which it is used.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions required by law.
• Right to Opt Out of Sale: We do not sell personal information. No opt-out is required.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at Matt@theherlihygroup.com. We will respond to verifiable requests within 45 days as required by law.

9. Children’s Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact

Questions or requests regarding this Privacy Policy may be directed to:

The Herlihy Group, LLC
San Luis Obispo, California 93401
Matt@theherlihygroup.com